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Why the Most Successful Companies Don't Follow the Typical Sales Process. Here's What They Do Instead

In sales, all success comes from aligning the way you sell to the way buyers buy. Everything you do, must be tied to the buyer's buying process. If you are following a standard sales process, you’re ignoring the unique situation that your customer is in. Instead of following a sales process, using a sales strategy instead will help you determine what needs to happen to align your solutions with your customers needs. The only way to make a difference for your customers is to know what your client cares about, give them a reason to care about what you offer with a map to get there, and to focus on THEIR client, because when the client accomplishes their goals, everyone wins. Read more