We’ve all been there. After a great conversation with a sales lead, you’ve helped them see the value in your service, you think they’re a great fit and they agree with you. Then you share the price and they say the dreaded “I can’t afford it”. They either have the room in their budget to invest, or they don’t, but sometimes you can turn the sale around and here’s how. Bring the focus back on what they’ll gain from your product or service. Attempt to understand why they don’t believe that they can afford it, then offer them free resources in the meantime if you can. Read more