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GM Changes Corporate Logo to Plug Its EV Strategy

In part of a new strategic corporate move not seen since 1965, GM has redesigned their logo to a more modern look as a part of their new national marketing campaign called “Everybody In”. The theme of this new campaign is to promote and sell their new electric vehicles across lifestyles and price points. In the new logo, the “M” in GM is strategically designed to look like an electric plug, hinting at their efforts to make this EV move. GM plans to spend $27 billion on electric batteries and self-driving vehicles as well as vowing to have 30 electric models across the globe by 2025. | Read more